Does this describe you? Quick quiz.

You’ve got an innovative technology with the potential to improve patient outcomes and reduce hospital re-admissions. You even have supporting data and research—the favorable outcomes data that hospitals love. But you’re frustrated by your inability to get any traction in the market.

Obviously, you need a guru. This episode’s med tech guru is Michelle O’Connor, CEO of the CMR Institute, which has provided training and development for medical device, diagnostic and other life science companies for the last 50 years.