Let me be blunt: your message doesn’t feel scattered because you need more content. It feels scattered because it isn’t grounded. Today, I’m spilling the tea on the five friction points that make smart leaders sound fuzzy—and how to reset your message at the root so it finally lands.

What you’ll learn:

• Why “more content” multiplies confusion when your foundation is shaky
• The 5 friction points: Alignment, Audience, Confidence, Focus, Control
• How to spot “polished but hollow” messaging (and fix it)
• Why “everyone” is not your audience (and how to pick who’s first)
• The sneaky confidence trap when you don’t fully believe your own story
• Dilution vs. discipline: pulling one clear thread across channels
• Regaining narrative control when your story changes with the room
• The Root Center connection: grounding your message in safety and truth

Mentioned in this episode (no sponsors, just useful bits):

• The Messaging Friction Audit (framework): Alignment, Audience, Confidence, Focus, Control
• Root Center basics: grounding safety, worth, and message stability

Your Next Steps:

• Work with Me: https://www.erintrafford.com/link-in-bio
• Grab the Story & Somatics Private Audio Vault: https://erintrafford.com/story-and-somatics
• Connect on Instagram: https://www.instagram.com/its.erintrafford
• Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
• Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA