Your model apartment looks stunning—but is it doing its job? In this episode of Brick by Brick, Rupert Ortiz breaks down why beautifully staged units can actually fail to convert, and how to transform your model into a true leasing tool. You’ll learn how to use your space to tell a relatable story, personalize for your renter demographic, and increase emotional connection during tours.

Rupert also shares a leadership reset on letting go of perfection and leaning into purpose, plus one simple action you can take this week to boost your model’s performance.

Perfect for: Property managers, lease-up teams, regionals, and marketing directors looking to turn admiration into applications.

Brick by Brick with Rupert Ortiz is the must-listen podcast for multifamily professionals who want to lead smarter, lease stronger, and build thriving apartment communities. Each weekly solo episode dives into one key topic—from preleasing tactics and resident renewals to vendor strategies and burnout recovery—broken into four signature segments: Foundation, Blueprint Breakdown, The Reset, and Lay Your Brick.

Hosted by multifamily leader and podcast creator Rupert Ortiz, this show blends field-tested strategy with human-centered insight to help you and your team grow—one brick at a time.

New episodes drop every week. Subscribe, reset, and let’s build better together.