We have at one time, or the other heard someone say, "I don't give two hoots what you say about me!" When I hear that, I automatically want to say, "Ah, stop lying!" Then again, I suppose it won't be fair that I think the statement is untrue for the person saying it.  All I know is this, that statement is not the case for everyone. Even when 'they' say it is. Deep down inside, we often care a little more than we'd like to admit.