Every January, players set big goals — and every year, most of them quit before February.

In this episode, we break down why traditional goal setting often fails footballers and how outcome-based goals create pressure, frustration, and inconsistency.

We explore a better approach built on identity, habits, and daily behaviors: the things that actually lead to long-term improvement.

If you’re tired of setting goals that don’t stick, this episode will change how you approach the new year.

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