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Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. 

Five things you’ll learn from this episode:

1. The importance of being able to determine what is important to people outside of your organization
2. How to use timing to your advantage when pitching a news release
3. The importance of building newsroom relationships
4. The value of company newsletters and private blogs
5. The importance of customizing your pitches to specific audiences

Quotables

• “If it’s not interesting to people outside of your organization’s walls, it's probably not gonna be newsworthy.” —  @jasonmudd9
• “Research shows that for every 100 pitches or news releases an individual in the newsroom receives, they only have time to write about one or two.” — @jasonmudd9
• “You wanna find a way to be helpful and trustworthy and be a reliable source for that newsroom contact before you’re asking them to cover your story.” — @jasonmudd9
• “Nothing’s more beneficial than listening carefully to the reason why your story didn’t get covered in the first place.” — @jasonmudd9

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More about Jason Mudd

Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization (SEO), and social media, inspiring tech giants like Yahoo.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. 

Guest’s contact info and resources:

• Jason Mudd's Twitter 
• Jason Mudd's LinkedIn 
• More about Jason on APR 

Additional Resources:

• Elements of News article
• Elements of News solocast
• Media Relations eBook 

Episode recorded: October 7, 2021

Sponsored by:

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.