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In copywriting, your CEOs personal opinion (or non-marketers) doesn't matter. It's all about what resonates with your target market. 

So, ignore their personal preferences and base your copy choices on research. Put your new copy in front of your market and see what they think. 

It doesn't matter if you think it's too negative, too long, too short, or doesn't sound right. What matters is whether it converts. 

Tune in to this episode of the Facility Management Marketing Podcast to learn more about why non-marketing colleagues’ opinion doesn't matter when it comes to creating copy that converts.