In this episode of Wisdom Uploaded, we explore why paid ads often stop scaling, even when the numbers on your dashboard look healthy.

ROAS is strong. Revenue is steady. But the moment you increase spend, efficiency drops. Pause ads for a short time, and sales fall off fast. For many brands, this isn’t a performance issue-it’s a dependency problem.

We break down how paid ads quietly become a single point of failure, why Meta’s Andromeda update changed how scaling really works, and why “working” ads can actually limit long-term growth.

We’ll cover:

• Why good ROAS doesn’t always equal profitable scaling• How ad dependency forms and the risks it creates• What changed with Meta’s Andromeda system• Why creative fatigue and rising CAC cap growth• The scaling paradox of paid media• Why relying on one traffic source is risky• How SEO, email, CRO, and brand reduce pressure on paid ads• What a sustainable growth mix looks like in 2026

If you’re an e-commerce founder or marketer feeling stuck despite solid ad performance, this episode will help you spot the warning signs early and show you how to build a more resilient, profitable growth system.

🎧 Tune in to learn how to turn paid ads into an accelerator instead of a dependency and what it really takes to scale sustainably in 2026.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit wisdomuploaded.substack.com