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Tired of patients ghosting after you recommend treatment? It’s not just about “building value”—your entire business model impacts case acceptance more than you think. In this episode of Practice on Fire, Dr. Graham Dersley exposes why the traditional hygiene-driven model sets you up for failure—and how to attract patients who actually want the treatment you love to provide.

🚀 What You’ll Discover:
✅ Why insurance-driven hygiene patients resist comprehensive treatment
✅ How to attract motivated patients who are ready to say YES
✅ The secret to presenting treatment in a way that reduces resistance
✅ A step-by-step approach to mastering case acceptance—so you stop losing patients at the finish line

Visit PracticeOnFire.com to find resources such as our No Show Ninja protocol and more.

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