Ready to play the volume game? The "That Agency Show" team breaks down how to navigate the tight-knit world of lead brokers and strategic partners. Discover the power of the "Ping Tree," why being a middleman is a massive volume play, and the one red flag that should make you run from a vendor immediately. From navigating "janky" early systems to managing billion-dollar tech company headaches, get the roadmap to scaling your agency profitably.

https://thatagencygroup.com

https://usejuiced.com

0:00 - Strategic partnerships overview

6:48 - What makes good resellers

15:27 - Finding their first resellers

29:24 - Reseller benefits and downsides

40:43 - Vendors and setup realities

1:08:29 - Lead types and vendor integration

1:23:20 - Full lead flow recap