A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen.

If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• Why you shouldn’t be afraid to share more of your life online
• The 3 biggest things that keep people from showing up online (and why you need to get over them)
• 3 actionable steps to help you set the foundation for a killer personal brand

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Timestamps:‌ ‌

00:11  Intro

02:02  What is a personal brand?

03:40  Sharing authentically 

05:13  The visible CEO effect 

07:21  Fear of judgment 

10:14  Defining your core message

11:17  Identifying your audience

11:55  Consistency, sharing & engaging 

13:57  Using your words 

15:22  Making time   

18:27  Your action item

19:05  Outro

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