In a world where sales teams blast 45,000 emails per week hoping something sticks, Mark Kosoglow dares to challenge everything you think you know about pipeline generation. The mastermind behind scaling outreach from zero to $10 million in just two years brings a controversial perspective that's sending shockwaves through the sales industry: traditional ICP targeting is dead.

In this paradigm-shifting conversation, Mark exposes why firmographic and technographic data—the cornerstone of most sales strategies—might be as problematic as racial profiling. As companies desperately scale their email domains and embrace AI-powered mass outreach, Mark reveals a radically different approach to identifying and engaging potential customers.

This episode uncovers:

• The shocking math behind why traditional outbound is failing (and why more volume isn't the answer)
• A revolutionary framework for identifying companies actually suffering from problems you solve
• Why your "ideal" customer profile might be your biggest pipeline blocker
• The truth about buyer awareness and why most teams target the wrong 10%
• How to escape the "alcoholic's dilemma" of scaling bad outreach

For revenue leaders watching their conversion rates plummet and sales teams drowning in prospects who'll never buy, this conversation isn't just timely—it's essential. Join us for a raw, unfiltered look at why sales has changed, and why that should excite you.

☑️Get started with Centralize: https://andrewcmcguire.com/recommends/centralize/ 

☑️ Follow Mark on LinkedIn: https://www.linkedin.com/in/mkosoglow/ 

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