In this episode, we sit down with Roger Martin, renowned strategist, author of 13 books, and former Dean of Rotman School of Management. Roger is here to talk about strategy like you've never heard before. We cover the myths of KPIs, why strategy isn’t just a plan, and how business schools might be getting it all wrong. Stick around for practical insights that can help you implement a winning strategy today. Plus, we’re giving away 20 copies of Roger’s book "Playing to Win"! Don’t miss out—details at the end of the episode.Key topics we discuss:- Why 10% of S&P 500 CEOs come from Procter & Gamble- The truth about KPIs and why they aren’t a strategy- How to craft a winning strategy using Roger's 5-question framework- Business strategy vs. military strategy: the big difference- How to integrate your long-term and short-term goals effectively- What makes Roger Martin’s approach to strategy controversial in business schoolsTimestamps:0:00 – Welcome to Dubai, Roger’s first impressions1:10 – Why Procter & Gamble produces 10% of S&P 500 CEOs4:45 – The secret behind P&G's strategic discipline5:54 – What is strategy? Roger Martin’s definition10:07 – Why traditional business school teachings are failing students15:05 – Common misconceptions about strategy and KPIs25:30 – How to develop a winning strategy: Roger’s practical guide32:00 – The difference between strategy and a product roadmap37:45 – Why OKRs and KPIs are not a strategy45:00 – Real-world examples of effective strategies52:00 – Military strategy vs. business strategy54:15 – How Roger led Rotman to become a global leader in research and teaching1:09:40 – Roger’s thoughts on integrative thinking and why it matters in business1:19:15 – Roger’s journey as a writer and why writing is key to strategic thinking1:22:00 – Giveaway details for "Playing to Win" bookRoger L Martin Website : https://rogerlmartin.com/Roger L Martin Medium page https://rogermartin.medium.com/Newsletter: https://mahmoudkhodor.com/