Podcast Strategy That Brings in Clients

Why your podcast isn’t growing and how to fix it


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Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!

Download our your Perfect Podcast Listener Worksheet to help you work out who your ideal listener is.

If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. Today, I’m sharing why getting specific with your audience is the secret to podcast growth, and how niching down will actually make content creation easier, not harder.

I’ll walk you through real-life examples of podcasters who struggled with broad messaging and how they found success by narrowing their focus. Plus, I’ll share practical steps to help you define your ideal listener so you can create episodes that truly connect and keep listeners coming back for more.

If you’re ready to stop spinning your wheels and start growing a podcast that works for you and your business, grab your headphones and let’s get into it!


SHOW NOTES: https://podcastsupportservices.com.au/how-getting-specific-can-make-your-podcast-more-successful/

  • FREE Podcast Launch Roadmap – All the steps to launch your podcast
  • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
  • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
  • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
  • Book an obligation-free call at Podcast Support Services
  • Book your podcast audit
  • Free Trello board template
...more
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant