Podcast Strategy That Brings in Clients

Why your podcast needs a trailer


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Ever wonder what makes a podcast trailer stand out?

In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping your show, you'll get tips to create a trailer that leaves listeners eager for more.

I’ll walk you through a simple framework to make your trailer engaging, informative, and polished. You’ll learn why trailers matter, what to include, and how to avoid common mistakes like skipping a call to action or mislabelling your trailer. Plus, I share real-life examples of how my clients have used trailers to grow their audience before their podcast even launched.

Ready to make your podcast trailer shine? Tune in and let’s set you up for podcasting success!

Got questions or want to share your trailer? Connect with me on Instagram at @podcast.support.services I’d love to hear from you!

SHOW NOTES: https://podcastsupportservices.com.au/28-why-your-podcast-needs-a-trailer/

  • FREE Podcast Launch Roadmap – All the steps to launch your podcast
  • FREE Podcast Guest Pitch Template – This free download gives you exactly what you need to pitch with confidence and get noticed by podcast hosts.
  • Subscribe to The Long Game Get clear, practical advice to help you build a podcast that supports your business, not just your download stats.
  • Meet other podcasters and find guesting opportunities in my Facebook Group Australian Podcasters Collaborative.
  • Book an obligation-free call at Podcast Support Services
  • Book your podcast audit
  • Free Trello board template
...more
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Podcast Strategy That Brings in ClientsBy Laura McRae - Podcasting Strategist and Consultant