Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not measuring ROI the right way. Learn how to calculate true promotional ROI using real data, avoid common traps like deep discounts with no lift, and shift from gut decisions to profit-driving strategy. Kyle also shares a real-world cautionary tale and outlines 10 key metrics every brand should be tracking to optimize trade spend. If you're still copying last year's promo calendar, this one’s for you.

To learn more and download our FREE True ROI Calculator, head to this blog post.