Simply having a pricing page isn't enough anymore. Today's B2B customers expect pricing pages that clearly communicate value and make complex decisions easier. In this episode, Phil explores how to create killer pricing pages that improve both user experience and conversion rates. 

This practical discussion covers: 

• Why just having a pricing page is no longer sufficient 
• The UX challenges specific to B2B pricing pages 
• How to present information clearly to get conversions 
• Strategies for presenting complex offerings in a user-friendly way 
• Common pitfalls to avoid 

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