In this episode of The Marketing Game, we sit down with Paul Coombs from Beyond Your Brand to discuss the intricacies of SEO and the evolving landscape of digital marketing. Paul shares his expert insights on why your SEO might not be working and delves into the impact of AI and social media on search behaviour. We also explore the balance between organic search results and paid ads, and how brands can maximise their visibility on Google. Tune in to learn actionable strategies for improving your website’s ranking and driving more traffic.

Chapters:

(00:00) Everyone should just be focusing on SEO

(00:49) Paul Coombes is co founder of beyond your brand. And SEO is one of the things you specialise in

(07:38) There's a competitive landscape to advertising. So you're going to have industries

(14:42) Google uses expertise, authority and trust to rank websites

(24:24) Maintenance and focusing on the customer journey is one thing and SEO is another

(29:52) Please subscribe so you get to know when the next episodes are out