Ibrahim Diallo reveals the dirty secret of software development:

• The Rule of 3 - Why you should always triple your initial estimate

• How "small changes" explode timelines (and budgets)

• Why customers only remember your first number - make it count

• The psychological trap of fixed deadlines in fluid projects

• How to reframe "how long?" into "how flexible?"

A masterclass in setting expectations that won't leave you working nights and weekends - with battle-tested tricks from 20+ years in the trenches.