Why do some companies grow every month… while others live deal-to-deal?Most founders think they have a growth problem.In reality, they have a system problem.Leads come in — then stop.Sales spike — then disappearMarketing is busy — but revenue isn’t predictable.In this episode of The Growth Engine, Mike Parsons breaks down the real reason startups plateau and shows you 15 practical tests you can run to diagnose exactly where your pipeline is breaking.This isn’t theory.It’s a step-by-step framework you can apply immediately to your B2B or SaaS business.You’ll learn how to move from:• founder-led selling• inconsistent leads• stalled deals• unpredictable revenueto a repeatable growth engine.Run the free growth diagnostic here:👉 https://b2bgrowthbooks.comWhat You’ll LearnWe break predictable growth into three layers — Demand, Conversion, and Revenue — and within each layer are tests that reveal what’s actually blocking growth.1️⃣ Demand Reality — Why customers should come to youIf this layer is wrong, nothing downstream works.You’ll learn how to test:• ICP self-recognition — do buyers instantly see themselves as your customer?• Trigger events — what causes them to actively search for a solution?• Urgency — what happens if they delay buying?• Founder dependency — can demand exist without you selling?• Cold recognition — do strangers immediately understand the problem?2️⃣ Conversion Clarity — Why deals close… or stallMost companies lose growth here and don’t know why.We cover:• Clear value articulation (cheaper, better, faster)• Consistent messaging across the funnel• Proof and trust signals• Identifying stall patterns in the sales process• Drop-offs and deal friction3️⃣ Revenue Engine — Where predictable growth actually happensThis is the part almost nobody measures — and it’s where scale comes from.You’ll learn how to test:• Price acceptance without discounting• Sales cycle predictability• Fast vs slow deal paths• Closing deals without the founder• Repeatable offers vs bespoke workWhen these are working together, you don’t “hope” for sales — you can forecast them.Who This Is ForThis episode is designed for:• SaaS founders• B2B startups• agencies trying to scale• RevOps leaders• marketing & sales teamsIf your revenue fluctuates month-to-month, your pipeline depends on heroics, or growth stops when the founder stops selling — this video will show you exactly what to fix.About The Growth EngineThe Growth Engine is the show where strategy meets systems.Hosted by Mike Parsons — an AI-driven B2B growth strategist with 25+ years of experience building and scaling companies, from launching Australia’s first internet radio station to leading global campaigns for Xbox, Philips, and Nike.Each episode delivers practical playbooks and operating models to help you:• build an AI-powered marketing system• define your ICP and value proposition• design funnels that compound over time• automate pipeline and lead generation• create predictable, scalable revenueKeywordspredictable revenue, startup growth strategy, b2b marketing strategy, saas growth, pipeline generation, lead generation b2b, revops, product market fit, go to market strategy, founder led sales, sales funnel optimization, how to get customers, startup sales strategy