As a Creative Entrepreneur, it is often a struggle to craft an authentic identity for your brand or business. It is all too easy to get caught up in what your competitors are doing and become lost in the day-to-day of running a business without knowing what you stand for, or where you are heading.

Bernadette Jiwa has written a book called Story-Driven where she proposes that a powerful sense of identity, driven by your own story, is the key to success in a competitive landscape. 

Links and show notes here https://www.creativesparkpodcast.com/blog/episode1