This Is Strategic Marketing

Why Your Systems Shouldn't Depend On Your Team


Listen Later

If your system only works when everyone gives 110%, your system is broken. Strategic leaders don't build systems that require heroic effort. They build systems that work even when people are having just an average day. In this episode of This Is Strategic Marketing, I break down why systems that depend on individual heroics always fail under pressure. When someone takes a vacation, gets sick, or leaves the company, the work shouldn't collapse. Learn how to identify where your system is depending on people instead of process, and how to redesign workflows that enable your team instead of exhausting them.

...more
View all episodesView all episodes
Download on the App Store

This Is Strategic MarketingBy Pamela Muldoon