Running a tattoo shop isn't just about creating incredible art—it's about building systems that work, fostering community connections, and staying consistent even when the business side feels overwhelming. I was lucky enough to sit down with my friend Sutton, owner of Self Care Tattoo, to work through some of the real challenges he's facing as a shop owner in small-town Pennsylvania. We dive deep into the difference between being two weeks booked out versus two months, why community marketing might be more powerful than social media for local shops, and how tracking your client sources can completely change your business strategy. This isn't theory—it's a live coaching session where we problem-solve together and brainstorm actionable solutions that any artist or shop owner can implement immediately.

Self Care Tattoo - Instagram: https://www.instagram.com/selfcaresutton/

Self Care Clothing Company - TikTok: https://www.tiktok.com/@selfcareclothingcompany

What You'll Learn in This Episode:

• Why being booked only 2 weeks out attracts more impulsive, unreliable clients and how extending your booking timeline naturally filters for serious customers

• The power of community partnerships over social media marketing, including specific tactics for building relationships with local businesses

• How to create effective aftercare bags that promote local businesses while positioning your shop as a community hub

• Why tracking where your clients come from is essential, and how to use that data to double down on your most effective marketing channels

• The importance of loyalty programs and referral systems, plus real examples of what works in small markets

• How to leverage community events and flash days to convert one-time customers into lifelong clients

• Strategies for managing staff roles effectively, including how to help your manager focus on revenue-generating activities

• Why consistent communication with clients before appointments can dramatically reduce no-shows and last-minute cancellations

 

Links:

boundbyart.com

bluebirdtattoos.com

instagram.com/tattoosbymissiblue

instagram.com/boundbyartproject

instagram.com/bluebirdtattoostudio

 

Music: Unknown Road - The Harp Project