You just invested time and money in the perfect system. You rolled it out to your team. And then... crickets. Nobody's logging in. The problem? You're leading systems instead of leading people.

WHAT YOU'LL LEARN:

- Why system failures are people problems disguised as technology problems (and how leaders create "tool graveyards" by forgetting team habits)

- The proximity to natural habitat principle that determines adoption success (10% adjustment vs. 80% overhaul)

- How to run the proximity test before committing to new tools (map current workflow first, then evaluate adjustment level)

- The pilot program framework: Start with 2-3 champions, gather real feedback, work out bugs before full rollout

- Why this generation needs the "why" behind changes (and how consistent communication skyrockets adoption rates)

- The "implement with you" philosophy for working alongside teams through transitions

- How to lead people first so system change follows naturally

Real story: When I moved a client from Trello to Asana, the team actually adopted it because we brought them close to where they already were. The result? Natural adoption because it fit their flow as they grew.

Peter Drucker said it perfectly: "So much of what we call management consists in making it difficult for people to work." Don't be that leader.

Your new system isn't failing because it's the wrong tool. It's failing because you're asking people to change too much, too fast without their input and without remembering that these are real people you're leading.

CONNECT WITH DUSTIN:

Website: https://dustinpead.com

Free Resources: https://dustinpead.com/free

Instagram/Social: @dustinpead

Email: [email protected]

NEXT EPISODE: The 79% Problem—why creative agencies are over-servicing clients and losing money. We're covering boundaries, SOPs, and how to stop giving away work for free.

Lead people first. Systems will follow.

#ChangeManagement #TeamLeadership #SystemsAndProcesses #CreativeAgency