Discover why the title you choose as a business leader—Founder or CEO—can be the deciding factor in securing critical deals, attracting investors, and commanding respect in the boardroom. Serial entrepreneur and professor Dr. Greg Watson breaks down the psychology behind executive titles and reveals when each designation works for or against you in negotiations, fundraising, and strategic partnerships. Whether you’re launching your first venture or scaling an established business, this episode delivers actionable insights that could dramatically impact your next major business opportunity.

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