Welcome to Episode 10 of The Unfair Advantage. In this episode, Don Packett and Kelvin Jonck dive into the paradoxical idea of speed in business and marketing. The conversation is sparked by a clip from our previous episode with Kate Syuma, which gets Don thinking about his old "Speed Kills" theory and why he completely changed his mind.

This is a deep dive into how customer insight, social listening, and tech advancements have changed the game, making speed a critical differentiator. It's no longer about who can go the fastest, but who can get the right data and make the right decisions in the moment. Don even mentions a great LinkedIn post from Yakuru at Bob Group that highlights this exact point.

Forget the old-school monthly reports and slow strategy; this is about understanding that in the world of marketing, if you're not gaining speed, you're losing.

Post from Bob Group: 🔗link🔗