Our guest for Episode 40 is <a href="https://www.linkedin.com/in/kyletcoleman/">Kyle Coleman</a>, CMO at Copy.ai. Kyle brings more than a decade of Sales and Marketing leadership experience to the conversation. 
In this episode, Ross and Kyle discuss the importance of account POVs, contact POVs, and value proposition alignment with strategic initiatives. They explain how these elements are crucial for driving execution excellence across sales teams.

Our guest for Episode 40 is Kyle Coleman, CMO at Copy.ai. Kyle brings more than a decade of Sales and Marketing leadership experience to the conversation. In this episode, Ross and Kyle discuss the importance of account POVs, contact POVs, and value proposition alignment with strategic initiatives. They explain how these elements are crucial for driving execution excellence across sales teams.

Our guest for Episode 40 is <a href="https://www.linkedin.com/in/kyletcoleman/" rel="noopener noreferrer">Kyle Coleman</a>, CMO at Copy.ai. Kyle brings more than a decade of Sales and Marketing leadership experience to the conversation.&nbsp;
In this episode, Ross and Kyle discuss the importance of account POVs, contact POVs, and value proposition alignment with strategic initiatives. They explain how these elements are crucial for driving execution excellence across sales teams.

Why Your Value Proposition Isn't Sticking with Kyle Coleman, CMO at Copy.ai

10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals.

In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (&amp; better sleep).

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10/10 GTM is a podcast by Accord that dives into how B2Bs most successful Revenue Leaders win (no matter the product or market). Discover secrets from the best to achieve your repeatable revenue goals. In this season, we talk to legendary leaders such as 5x CRO John McMahon, and execs from 6Sense, JB Sales, Chili Piper, and Hubspot about how to drive consistent sales execution — leading to predictable forecasts (& better sleep).

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Why Your Value Proposition Isn't Sticking with Kyle Coleman, CMO at Copy.ai

Why Your Value Proposition Isn't Sticking with Kyle Coleman, CMO at Copy.ai