Sign up to save your podcasts
Or
Share Why Your Website Converts at 2% (And How to Hit 20%)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Why Your Website Converts at 2% (And How to Hit 20%)
If you're a service-based business owner looking to generate consistent, high-quality leads, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training
In this episode of Marketing for Tradies, Shannon breaks down the real reason your website isn't bringing in work, and it's not the design. It's not the copy. It's that a website was never built to solve the problem you're trying to solve. She walks through what a lead system actually looks like, why sales funnels convert at up to 10x the rate of a standard website, and what you need to fix if you want consistent jobs booked every week.
This episode covers:
◼️ Why having a great-looking website still won't generate consistent leads
◼️ The difference between a website problem and a lead system problem
◼️ Why landing pages inside sales funnels convert at up to 20% vs a website's 1–2%
◼️ The three things that are broken if you're not getting enquiries right now
◼️ How a sales funnel attracts, engages, and converts your ideal clients automatically
00:00:00 Introduction: Website vs Lead System
00:00:55 Welcome to Marketing for Tradies (New Name, New Direction )
00:01:30 Why Shannon Evolved From Website Design to Sales Funnels
00:02:30 What a Lead System Actually Is
00:03:30 Why Your Website Can't Do What a Funnel Can
00:04:30 The Three Reasons You're Not Getting Leads Right Now
00:05:30 What Happens When Traffic Hits a Broken Website
00:06:30 Why Google Is the Best Traffic Source for Tradies
00:07:15 Landing Pages vs Websites: The Conversion Rate Comparison
00:08:00 What 20% Conversion Rate Means for Your Lead Volume
00:09:00 Solving the Traffic and Conversion Problem Together
00:10:00 What Your Website Is Actually For (And What It Isn't)
00:11:00 The Lead System That Gets You More Jobs, More Consistently
00:11:42 What to Do Next
Follow Eastbound Digital:
Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
YouTube: https://youtu.be/O8HeDI3ss9I
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency
View all episodes
By Shannon BainIf you're a service-based business owner looking to generate consistent, high-quality leads, book a call with my team NOW: https://eastbound.digital/book-now/
🔗 Grab our FREE training here: https://tradies.eastbound.digital/free-training
In this episode of Marketing for Tradies, Shannon breaks down the real reason your website isn't bringing in work, and it's not the design. It's not the copy. It's that a website was never built to solve the problem you're trying to solve. She walks through what a lead system actually looks like, why sales funnels convert at up to 10x the rate of a standard website, and what you need to fix if you want consistent jobs booked every week.
This episode covers:
◼️ Why having a great-looking website still won't generate consistent leads
◼️ The difference between a website problem and a lead system problem
◼️ Why landing pages inside sales funnels convert at up to 20% vs a website's 1–2%
◼️ The three things that are broken if you're not getting enquiries right now
◼️ How a sales funnel attracts, engages, and converts your ideal clients automatically
00:00:00 Introduction: Website vs Lead System
00:00:55 Welcome to Marketing for Tradies (New Name, New Direction )
00:01:30 Why Shannon Evolved From Website Design to Sales Funnels
00:02:30 What a Lead System Actually Is
00:03:30 Why Your Website Can't Do What a Funnel Can
00:04:30 The Three Reasons You're Not Getting Leads Right Now
00:05:30 What Happens When Traffic Hits a Broken Website
00:06:30 Why Google Is the Best Traffic Source for Tradies
00:07:15 Landing Pages vs Websites: The Conversion Rate Comparison
00:08:00 What 20% Conversion Rate Means for Your Lead Volume
00:09:00 Solving the Traffic and Conversion Problem Together
00:10:00 What Your Website Is Actually For (And What It Isn't)
00:11:00 The Lead System That Gets You More Jobs, More Consistently
00:11:42 What to Do Next
Follow Eastbound Digital:
Instagram: https://www.instagram.com/eastbounddigital_/
LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
Facebook: https://www.facebook.com/eastbounddigitalagency
YouTube: https://youtu.be/O8HeDI3ss9I
Stay Connected:
- Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/
- Shannon's Instagram: https://www.instagram.com/shannonbain1/
- LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/
- Facebook: https://www.facebook.com/eastbounddigitalagency