In this episode of Make Good Things Happen, Angela and Renée return to their regular format with a fresh educational segment designed to support makers navigating a challenging business climate.

How can small changes to your digital presence make the difference between being discovered or overlooked?

Drawing on insights from Angela’s recent Ballarat Craft and Design Week practitioner workshop, the conversation explores common website mistakes creatives make online. From gimmicky pop-ups and poor mobile design to missing contact details and location information, they share practical guidance on building a trustworthy online presence that helps audiences connect with your work.

The episode also revisits the changing landscape of online platforms. In From Scroll to Cart, the pair unpack Pinterest’s evolution from inspiration tool to AI-powered shopping platform and discuss what this shift means for artists and makers trying to share authentic work online.

Finally, Renée introduces a surprisingly useful productivity tip hidden in plain sight on the iPhone: the Shortcuts app. With a few simple automations, everyday digital friction can be reduced so you can spend more time focusing on creative work.

What we cover in this episode:

• The importance of treating your website as your professional home online
• Common website mistakes that frustrate visitors and damage trust
• Why gimmicks, pop-ups and excessive plugins can hurt usability
• How mobile browsing has become the most important website experience to design for
• Why contact details and location information matter for discovery and opportunities
• How Pinterest is evolving into an AI-powered shopping platform
• The growing presence of AI-generated imagery online and its impact on creative discovery
• A simple introduction to Apple’s Shortcuts app and how automations can reduce digital friction

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

Content disclaimer: All opinions expressed in this podcast are for informational and entertainment purposes only and are not being shared as facts. Guests opinions are their own and not of Make Good Things Happen. Make Good Things Happen, our podcast hosts and distributors are not responsible for any losses, damages, or liabilities that may arise from the use of this podcast.

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