Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control.

In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

• When to use AI tools and when to invest in the human touch in your copy and content
• The anatomy of an effective and engaging homepage (and how to avoid awkward SEO bloat)
• Whether you should opt for a custom-designed website or use a template

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Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. 

Timestamps:‌ ‌

00:11  Meet Andrea Krones & Kelley Gibson

06:08  Reacting to social media changes

10:24  AI tools & personal touch

15:46  Home page experience

17:48  User-centric design

22:10  Website auditing

28:16  My big website mistake

30:21  Custom v. template

32:47  Website price points

36:33  Scaling your website later on 

39:31  Action item & outro

Links mentioned:‌ ‌

Inkling Design

inklingdesign.ca

linkedin.com/company/inkling-design

Instagram: @inkling.design

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Podcasting support

Production: theultimatecreative.com

Show notes: copymagic.agency