Seventy percent of transformation projects fail, and poor communication is often the reason. In this episode, we explore why defining the “why” and telling it through stories is critical before spending millions on new software. From the neuroscience of how stories engage our brains to real-world examples where vital information was lost in the data, we highlight how storytelling builds empathy, drives alignment, and can determine the success or failure of major initiatives.

Watch the full episode here: https://youtube.com/live/Rn17PNFgS44?feature=share

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