In today’s episode, we discuss why YouTube formats beat chasing niches, how to make the algorithm (and your audience) love your content, and the case for starting a second channel.

WOW WOW WOWs

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Clay: https://clay.earth/

Beeper: https://www.beeper.com

Episode Chapters

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00:00 Intro

00:52 What Is a YouTube Format?

05:35 Virality in 2026 Has Changed

07:25 Stop Making “The One Perfect Video”

08:43 How to Start Defining Your Format

11:03 Why Format Beats Niche

15:39 Your Format Needs to Fit You

18:45 When to Change Your Format

24:08 This weeks Apps Recommendations

27:02 Outro

About WOW Happens

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This is WOW Happens! A weekly podcast by Steffi and Victor, 2 friends who love to discuss video productions, the marketing behind them, and how technology changes it daily.

Tune in to get a peek behind the curtains, but stay for the fun! (Legally speaking, we can’t promise fun, but we’ll try 🤞).

Find out all there is right here: https://www.wowhappens.fm

Find us wherever you consume your favorite podcasts:

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Spotify:

Apple Podcasts:

YouTube: https://www.youtube.com/@wowhappenspodcast

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.wowhappens.fm