Today's Facebook marketing tip is to have a think about why you're boosting this post or why you're setting up this Facebook ad.

What do you want people to do? One of the first steps that Facebook asks you is to set an objective and the reason why it asks you to do this is because it will show your ad or your boosted post to the people most likely to take that action or let you achieve that objective.

For example, if you are showing a video, your objective is to get people to watch your video. So you choose the objective of video views. Say you'd like people to visit your website. You objective would be traffic because you want people to click on your ad and visit your website.

Have a think about what you want people to do and set your objective accordingly. Until next week, bye.