Are you constantly working but barely making ends meet? In this powerful episode of Hard Hat to CEO, Chris Gilman gets real about a common trap contractors fall into, being busy but broke. He breaks down three big myths around pricing that could be keeping you from the profit you deserve. From the lie that lowering prices wins better work, to the fear of losing good clients by charging more, Chris explains why working smarter (not cheaper) is the key. With real talk, contractor stories, and simple truths, this episode will help you rethink what you charge, why you charge it, and how to attract the right kind of clients who actually respect your time and quality.

Episode highlights:

(0:00) Why being busy doesn’t mean you’re making money

(0:26) Myth #1: Lower prices win more work

(2:56) Why “work” doesn’t equal “profit”

(4:20) Cheap clients = expensive problems

(4:33) Myth #2: Raising prices scares off good clients

(6:30) How high value keeps the right clients

(7:10) Myth #3: You have to be the most expensive

(9:52) Quick recap of the 3 myths

(10:14) What true profitability looks like

(11:01) Want to talk about your pricing? Book a call

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