Worried your follower count isn’t moving? You’re not alone—and it might not even be the right thing to measure. In this solo episode, I share a mindset shift and tactical approach that will help you stop stressing about follower growth and start focusing on what actually matters: engagement and conversion.

Tune in to hear why smaller audiences with real engagement can be even more valuable to brands, how to calculate and talk about your engagement rate, and why conversion is the metric that matters most in 2025.

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