On this week's podcast, Wiemer Snijders managing editor of highly praised book Eat Your Greens, Fact Based Thinking to improve your brands health, discusses the misconceptions about what works in marketing, metrics and shares some great insights on understanding buyer behavior across the marketing landscape.

Wiemer Snijders talks marketing science fundamentals and buyer behaviour

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Wiemer Snijders talks marketing science fundamentals and buyer behaviour

Wiemer Snijders talks marketing science fundamentals and buyer behaviour