A startup builds custom, on-demand 3D printed shoes and gives a glimpse of what innovation might look like in the future.

Recently, I took a little road trip to meet some manufacturers. And this week we're visiting Wiivv, a startup shoe factory just north of San Diego that's bringing modern digital manufacturing to the consumer. Imagine taking pictures of your feet with your smartphone, and getting custom-molded sandals delivered to your door within 10 days.

While I visited Wiivv's factory in San Diego, I sat down with their co-founder and CEO Shamil Hargovan and their senior engineer Chris Bellamy. I wanted to hear what it's like to start a company delivering custom, on-demand products. I was curious about their production process, which combines digital manufacturing (like 3D printing) with more traditional approaches. We start off the conversation with a story from Chris about how he ended up running the marathon in a pair of their flip-flops! And we get some really interesting insights into how the trend towards digital manufacturing might change the way we live, work, and play.

Links:

https://wiivv.com/ www.facebook.com/wiivvit/ Instagram: @wiivvit Twitter: @wiivvit https://www.linkedin.com/company/wiivv/

Twitter: @shamilhargovan https://www.linkedin.com/in/shamilhargovan/

Twitter: @CWBellamy Instagram: @c.w.bellamy https://www.linkedin.com/in/christopherbellamy/

For more information, bios, and links, check out the show notes at http://makeitinla.org/wiivv.