Southeast Asia, one of the world’s most promising markets, saw its smartphone shipments decline in Q2 2022. But despite this, Thailand’s premium smartphone market grew 22% YoY, confirming a key trend in the overall Southeast Asian market. Other key trends in the region include the growth of gaming and 5G smartphones.    

Rising inflation and reduced consumer spending are resulting in a lengthening smartphone replacement cycle. So, how are OEMs navigating this trend with different financial schemes, easy upgrades, cashbacks and more? 5G smartphone shipments in Southeast Asia markets are also growing, so how are operators geared up for rolling out 5G services and demonstrating their use cases?   

In the latest episode of ‘The Counterpoint Podcast’, host Tarun Pathak is joined by Senior Analysts Febriman Abdillah and Glen Cardoza to discuss the key trends in the Southeast Asia smartphone market. From falling shipments to H2 2022 outlook, 5G and online vs offline, we discuss all this and more in the podcast.  

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