Marketing Chemistry

Will AI kill SEO in 2024?

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In our very first episode of Marketing Chemistry, we chat with Sam Oh, VP of Marketing @ Ahrefs.

Ahrefs is an all-in-one SEO toolset for growing organic search traffic and optimising websites and one of our favourite digital marketing tools!

In today’s episode, we discuss all things SEO including:

  • trends for 2024
  • the impact of AI on organic search traffic (including Google’s Search Generative Experience, ChatGPT, Bard and other AI tools) 
  • will AI tools like ChatGPT, Bard and others be the end of SEO?
  • should marketers continue to invest in SEO/content marketing and how will AI impact organic search as a channel this year


    • Connect with Sam Oh on LinkedIn

    Learn more about Ahrefs

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    Marketing ChemistryBy Nathan Reiche