142: Will Baty of Centerforce clutches shares how they continue to innovate to stay ahead of market demands

Will grew up in California and has always had a passion for cars. After high school, he started an apprenticeship at a machine shop working on engines. He went to college, but it just wasn’t for him. He was much more interested in racing than he was in going to class. After a few years, he began working at Centerforce Clutches via a recommendation from a friend of a friend. He started as a machinist and worked his way up the ranks over many years. In the mid 90’s, Centerforce decided to move from California to Arizona to allow the business to grow without the cost burden associated with operating in California. They now have around 30 employees and make clutches for all sorts of applications. They have re-entered the sport compact market as it continues to grow here in the US. They hold 9 different patents and continue to innovate and stay ahead of the curve. They strive to keep the OEM feel for the clutch pedal while increasing the holding capability and not sacrificing driveability and longevity. That is a complicated balance to achieve! They customized an old bread delivery van on a modern chassis with a diesel engine to carry around the large amounts of Centerforce candy that they make. It is a unique marketing goodie that helps bring potential customers to their display and remember their product.