With the WPL last week saying they are going to test the waters of dropping the booze ban in the Championship, Maggie and Matt look at whether it’s a process driven by revenue or fan growth, and what it might tell us about the audience women’s football in the UK is going after.

They also look at why “Hollywood” investors have come in for part-time, third-tier Watford Women, and the best way to structure a team off the pitch - should it be with dedicated football and business staff for the women’s team?

Expected Goals is an Unofficial Partner production.

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