In this episode, we dive deep with Will Crocker Hay, the VP of Customer & Partner Education at Braze, to explore various aspects of building and scaling successful customer-facing functions. Will shares insights gleaned from over a decade of experience developing critical customer-facing functions such as customer success, customer marketing, and customer education, along with valuable career lessons learned along the way. 

Will and Sunny discuss:

• (00:58) What Braze does.
• (02:15) Will's career journey and the pivotal points that shaped his path, including the early days of customer success.
• (07:24) Scaling customer and partner education.
• (11:12) Learnings for career progression and growth.
• (12:37) Launching the customer marketing function, including the initiation of the advocacy program, Firebrands.
• (23:48) Launching the Braze customer community, Bonfire.
• (27:13) Advice for choosing a great company to work for and the skills needed to succeed.
• (30:12) Will’s grand theory of customers.

Stay tuned through the end of the show (31:19) to learn: 

• Which Will chooses: city or country (...or both).
• Whether or not Will is an iPhone or Android supporter.
• Who Will thinks we should interview next.

Featuring:

Will Crocker Hay (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter) 

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