Hybrid Event Planning Checklist For Your Success with Will Curran

Sometimes some great and talented people get held in multiple roles that they shouldn’t be in. This leads to poor performance, lack of motivation, and ultimately working below your potential. Learning how to specialize in what you do best and empowering your position can help you bring value to your organization. Specializing in one piece of the event and building a team around it will help you take your event to the next level. Do not DIY (Do It Yourself); instead, embrace DEI. Diversity, Equity, and Inclusion (DEI) will help you provide a lifelong value, bring new people, and get people to come back year after year. 

In this episode of the exchange podcast, we are joined by Will Curran, the founder and chief event Einstein of Endless Events. Will lead the leadership team and deal with many strategies to help clients make their events better. He also speaks at conferences about the future of events. In addition to being an event production company, they produce actual events and create a lot of content, enabling them to be the third-highest traffic website in the events industry. Their mission is to find new bleeding edge stuff to push the industry to the next level. 

During the episode, Will talks about the energy and excitement in the industry, the recipe that makes a good event, and what you need to optimize your outcome in events to create customers’ lifetime value that will sustain your organization for decades.

In This Episode, You Will Learn:

[00:55] Curran’s career backstory and what he does in the event space

[03:34] Why planners aren’t prepared for hybrid experience attendees will demand in the future

[04:25] The walls that are preventing planners from moving despite their enthusiasm 

[07:49] The tools that planners need to optimize their outcome in events

[14:59] The constant broadcast and virtual events pivots  

[18:07] How learning has been made accessible in the event industry  

[23:11] The pro tips of removing barriers and bringing value in your organizations 

[27:16] Scaling your events using a hybrid to double or triple your returns  

[30:51] Diversity, Equity and Inclusion (DEI) in event planning

[38:01] Investing in lifelong customers’ value in your event 

[40:35] Budgeting right and finding the right team to make more money

[44:03] How to reach out to connect and learn more about Will

[47:23] Lightning round, question and answer session

[52:53] Call to action 

Notable Quotes:

• “The role of the planners is constantly getting bigger and more intense on their requirements of what they have to do.” Will Curran
• “When you specialize on what you do, that when you start getting better.” Will Curran
• “The barrier to the knowledge is non-existent; the only challenge is time and balance of the things that you have to do.” Nick Borelli
• Settling for the complacency and not trying to improve from is what’s going to get you stuck feeling hopeless.” Will Curran

Links Mentioned:

Will Curran

Website: https://willcurran.com/

LinkedIn: https://www.linkedin.com/in/willcurran

Instagram: https://www.instagram.com/itswillcurran/?hl=en

Twitter: https://twitter.com/itswillcurran

Nick Borelli

Email: [email protected]

LinkedIn: Nick Borelli

Twitter: Nick Borelli 

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