In this episode, Terry sits down with Will Daughtrey, founder of Tac 1 Consulting, to explore how he went from the copier industry to launching a thriving consulting firm, and how he closed his first opportunities with a perfect success rate. 

Will shares how understanding your clients’ business, speaking their language, and leveraging AI for MSPs or IT providers can help you stand out in crowded markets. 

Inside This Episode: 

• Will’s journey from healthcare IT to consulting 

• Why knowing your clients’ goals matters more than your tools 

• How LinkedIn and AI transformed his marketing 

• The role of robotic process automation in healthcare 

• What it’s like to partner with Marketopia for growth 

• Tips for building a team and culture that clients trust 

If you’re ready to rethink how you approach sales, marketing, and service delivery—or if you just want inspiration from someone who’s walked the path—this episode is for you. 

Subscribe for more episodes on MSP AI, partner success, and the future of the channel. 

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