First Elon Musk was keen and Twitter was not, now Twitter is keen and Elon Musk is not. It will be decided in court in October if a settlement is not reached before then, but what was Musk hoping to buy in the first place? Audio credit: <a href="https://youtu.be/cdZZpaB2kDM?t=709">TED Talks</a> Image credit: © <a href="https://about.twitter.com/en/who-we-are/brand-toolkit">Twitter</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

First Elon Musk was keen and Twitter was not, now Twitter is keen and Elon Musk is not. It will be decided in court in October if a settlement is not reached before then, but what was Musk hoping to buy in the first place? Audio credit: TED Talks Image credit: © Twitter See omnystudio.com/listener for privacy information.

First Elon Musk was keen and Twitter was not, now Twitter is keen and Elon Musk is not. It will be decided in court in October if a settlement is not reached before then, but what was Musk hoping to buy in the first place? Audio credit: <a href="https://youtu.be/cdZZpaB2kDM?t=709" rel="noopener noreferrer">TED Talks</a> Image credit: © <a href="https://about.twitter.com/en/who-we-are/brand-toolkit" rel="noopener noreferrer">Twitter</a>See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Will Elon Musk be made to buy Twitter now that he does not want to?

The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk.

Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

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The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk. Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here

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Will Elon Musk be made to buy Twitter now that he does not want to?

Will Elon Musk be made to buy Twitter now that he does not want to?