How do you get your customers to talk about your business naturally? There is no magic formula, but the key to success is media. Building a channel for your fans to engage with furthers brand and their experience.

No one knows this better than Tiffany Derry. Derry has been a mainstay on Top Chef, Bar Rescue, and a plethora of other food-centric programs, and for good reason — she's a bona fide expert.

Chef Andre Natera pays a visit to celebrity chef Derry to try the perfect fried chicken and learn how she is growing her restaurant empire through smaller footprints that don't come with a hefty price tag.