Google may open up YouTube to outside programmatic demand as a bargaining chip to EU regulators. And a looming recession won’t deflate digital advertising – although don’t expect pandemic-level growth.

Will Google Reopen YouTube? - E199

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Well, that's a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go "a-ha" this week, including observations on commerce media, CTV, generative AI, programmatic transparency – and the lack thereof.

A-Ha Moments

 Made-for-advertising sites are roosting in reputable publishers’ subdomains. IDs are declared inconsistently. And the established third-party measurement companies are sitting on the sidelines.

Measuring Muck - E293

 Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

Data Dazzles Ahead Of The Upfronts

 Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

Privacy Sandbox Yellow Flags - E291

Cookies aren’t going anywhere. Behind Google’s third missed deadline to remove third-party cookies from Chrome and what it means for ad tech.

Will Google Reopen YouTube? - E199

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