Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp).

This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus?

Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+.

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.