#141. Every week on the podcast we’ll challenge a recently-announced business strategy to understand the upside and downside of the brand’s approach. We discuss Goop’s expansion into Sephora and whether or not the brand’s products will stand out beyond the Goop universe.

Will Goop's expansion into Sephora help or hurt the brand’s long-term success?

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend a guest (including yourself!), don't hesitate to get in touch: hello@loosethreads.com. http://LooseThreads.com

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Will Goop's expansion into Sephora help or hurt the brand’s long-term success?

Will Goop's expansion into Sephora help or hurt the brand’s long-term success?