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Will Haddad | Artificial Intelligence is Impacting Home Services Businesses
As a Senior Internet Marketing Manager at Scorpion, Will Haddad says he loves working with his team and smart business owners to support their home services businesses.
As technology evolves, the ball is pushed forward in marketing, and it’s important to constantly develop new strategies to get results and stay on track. Voice and Artificial Intelligence are specifically creating huge change today and transforming how we interact with the Internet. Will predicts that voice is the future.
Time
Will quotes Gary Vaynerchuk, a savvy and well-known entrepreneur, saying “Uber is not selling transportation. Uber is selling time.”
This is exactly what these smart devices and home speakers are doing and why they are taking off.
5:26 “It’s a huge invasion of privacy and humans are just going out and buying these things and putting them in their house to save time. It’s proving how valuable that is to us.”
Privacy
Will says that while Amazon, Apple, and Google are creating these devices like Alexa, Google Home, and Siri for consumers, they don’t stop there. They are also monitoring our interactions with these devices incredibly closely to make them more customized and keep our attention.
Soon, they won’t just be devices in our homes, but they will become an integral part of our home that connects all of our devices and technology, from voice search and phone calls to heating and cooling.
11:20 “The evolution of search is artificial intelligence predicting what it is that we’re going to need and anticipating our need before we need it.”
While this brings up the obvious privacy debate, Will says that the more we limit the information we give, the less time we will save. However, he is quick to emphasize that on one side, this data is incredibly valuable for marketing, but on the other we still need protection.
Create Marketing Connections Today
Home services business owners should be taking advantage of this data so they can create meaningful connections in strategic, impactful ways with current and future clients. While these technologies of voice and AI are still really new, there are ways you can get started today.
Will encourages business owners to be everywhere and engage in all of these new apps and technology if that’s reasonable. It’s important to be adaptable and test things out, and that’s where an agency like Scorpion can offer invaluable guidance, strategy, and results.
Voice is the future. Start utilizing this technology now so you can help consumers discover your business and save time.
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By Scorpion
4.9
1818 ratings
As a Senior Internet Marketing Manager at Scorpion, Will Haddad says he loves working with his team and smart business owners to support their home services businesses.
As technology evolves, the ball is pushed forward in marketing, and it’s important to constantly develop new strategies to get results and stay on track. Voice and Artificial Intelligence are specifically creating huge change today and transforming how we interact with the Internet. Will predicts that voice is the future.
Time
Will quotes Gary Vaynerchuk, a savvy and well-known entrepreneur, saying “Uber is not selling transportation. Uber is selling time.”
This is exactly what these smart devices and home speakers are doing and why they are taking off.
5:26 “It’s a huge invasion of privacy and humans are just going out and buying these things and putting them in their house to save time. It’s proving how valuable that is to us.”
Privacy
Will says that while Amazon, Apple, and Google are creating these devices like Alexa, Google Home, and Siri for consumers, they don’t stop there. They are also monitoring our interactions with these devices incredibly closely to make them more customized and keep our attention.
Soon, they won’t just be devices in our homes, but they will become an integral part of our home that connects all of our devices and technology, from voice search and phone calls to heating and cooling.
11:20 “The evolution of search is artificial intelligence predicting what it is that we’re going to need and anticipating our need before we need it.”
While this brings up the obvious privacy debate, Will says that the more we limit the information we give, the less time we will save. However, he is quick to emphasize that on one side, this data is incredibly valuable for marketing, but on the other we still need protection.
Create Marketing Connections Today
Home services business owners should be taking advantage of this data so they can create meaningful connections in strategic, impactful ways with current and future clients. While these technologies of voice and AI are still really new, there are ways you can get started today.
Will encourages business owners to be everywhere and engage in all of these new apps and technology if that’s reasonable. It’s important to be adaptable and test things out, and that’s where an agency like Scorpion can offer invaluable guidance, strategy, and results.
Voice is the future. Start utilizing this technology now so you can help consumers discover your business and save time.